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2) its business model. (include value proposition, revenue model, market opportunities, competitive advantages, and market strategies) 3) functionalities of the website (such as interactive tools, online catalogs, shopping carts, search engines, software intelligence agents, site security)
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4) how well the site is on factors including informational, ease of use, redundant navigation, multi-browser functionality, simple graphics, legible text
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5) how well the site is on exploring unique e-commerce technology features including ubiquity, globle reach, universal standard, richness, interactively, information density, and personalization/customization