1)選領匯旗下一個商場and identify the background,current strategies and major objectives
2)SWOT analysis of the shopping mall and identify a niche that the organization can exploit
3)based on the findings and analysis, make some comments on the existing strategies and recommend the grand strategy to the management teams of the Link
4)Formulate the strategic plans and tactical plans for the selected shopping mall
thanks so much...if you can help me
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SWOT for 領匯旗下商場 急急急急急........
2007-04-25 2:29 am
回答 (2)
2007-04-28 8:38 pm
Strength
- easy availability of products
- benefits in shop location
- comfortable location environment
- long lasting market
- attractive pricing
Weakness
- not a pioneer
- large amount of initial investment
Opportunities
- mobility of customers
- extension of product line
- opportunity for growth
Threats
- product line constraint
- economic situation
- scale of operation
- perception of customers
- fierce competition
- rental increase
- easy availability of products
- benefits in shop location
- comfortable location environment
- long lasting market
- attractive pricing
Weakness
- not a pioneer
- large amount of initial investment
Opportunities
- mobility of customers
- extension of product line
- opportunity for growth
Threats
- product line constraint
- economic situation
- scale of operation
- perception of customers
- fierce competition
- rental increase
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