What is the SWOT analysis of Nike?

2007-04-23 12:55 am
Please help me thank you !!

回答 (1)

2007-04-30 5:32 pm
✔ 最佳答案
Just brainstorming for your reference

SWOT of Nike

Strength
1. Sole ownership of Nike: can enjoy the all the profit, no problem of profit distribution
2. it has many international business experience
3. well-known brand name

Weakness
1. Sole ownership of Nike: risk of bearing all loss

Opportunity
1. economic is generally improved to purchase high-price sporty products
2. youth feel that sporty products is stylish and they are willing to buy
3. development countries are growing and they are able to buy high-price goods.

Threat
1. complain about recruiting children and low-income staff in China
2. comaplain about the adverse impact on environment
3. short product life cycle
4. great competition
5. low customer royalty


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