有咩短期 marketing course 可以介紹

try HKU SPACE, can apply CEF
















MK 43-810-00 (63)
Certificate in Marketing (CIM/HKU SPACE)
市場學證書



Chartered Institute of Marketing

Enquiry 查詢: 2867 8313
Fax 傳真: 2861 0278
Email 電郵: [email protected]

Course Start Date 開課日期: To Be Advised




圖片參考：http://hkuspace.hku.hk/image/web_course/grayline.gif













CEF Course Code
21C02584-4




Entry Requirements
Applicants should

Applicants of the CIM/HKU SPACE Certificate in Marketing should meet:
(i) English Requirement:
- Either Grade E or above in HKCEE English Syllabus B
- OR Grade C or above in HKCEE English Syllabus A
(ii) Academic Requirement:
- Either 2 passes at A-Level or equivalent;
- OR 4 passes at HKCEE plus either one A-Level or one year’s full time practical experience in marketing or business related areas;
OR
(iii) be mature age applicants of aged 20 or above with at least one year’s full time experience in marketing or business related areas.



Day(s) / Time
Classes will generally be held on two weekday evenings (7:00 – 10:00 p.m.) and/or weekend day (2:30 – 5:30 p.m.), and may be scheduled on public holidays, if necessary. Make-up classes will be scheduled on Saturdays, when necessary.


Duration
1 year


Fee(s)


Course Fee: HK$2,800 per module, CIM Integrative Project HK$300 for the module of Marketing in Practice
Application Fee: $150 per application, non-refundable


Medium of Instruction
English


Closing Date for Application
21 April 2007 for the June 07 intake

The aims and objectives of the Certificate programme are to help students:

Understand the role of marketing in business;
Recognize the role of marketing in the development and the implications for the organization;
Utilise marketing research to improve customer communications and analyse and interpret written, visual and graphical data;
Distinguish between the types of organization within the public, private and voluntary sectors, understand their objectives and the influences upon them;
Recognise the importance of collecting relevant data, and the variety of information sources, both primary and secondary.
Three intakes are offered in June, September and February. Students are required to enrol 2 subjects in each semester.

Teaching will be face-to-face in English and supplemented by lecture notes, case studies and class discussions. Teaching materials will normally be in English.





Total 4 Modules 33 hours each (3 hrs x 11 sessions each)




Marketing Fundamentals
Marketing Environment
Customer Communications
Marketing in Practice
Below is an example of the sequence of modules offered in each term and therefore, is subject to change:




Term 1:
Term 2:

Marketing Fundamentals
Customer Communications

Marketing Environment
Marketing In Practice


:::: Continuing Education Fund (CEF) ::::
This programme has been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the programme. Details can be found at http://www.info.gov.hk/sfaa/cef