道地SWOT analysis

Strength
- strong local brand that has been established in HK
- superstar Andy Lay as representative
- Good reputation
- variety of healthy products for marketing

Weakeness
- new products when compared with other beverages, and so the image is not strong as other competitors.

Opportunities
- People are open minded and willing to accpet new flavour
- People are more concerned with healthy products
- Drinks for easy carriage is always needed in HK
- can develop to other overseas markets such as SE asian regions and Australia

Theats-
High competitions from other brand such as 陽光/ 維他.....etc
- High cost of stock placement in supermarket and convenient store., thus remain high pressure of production cost
- people are demanding and always looking for promotion, premium packages or promotions

匯泉國際有限公司是香港含酒精及不含酒精飲料的首要經銷商及主要代理商，以超過四十年進口及批發種類繁多的國際頂尖優質品牌的歷史，在業內各合作顆伴及供應商之間成功建立了一個有效、快捷、可靠及忠誠的良好聲譽。