1. Risk-return trade-off
2. Time value of money
3. Cash-not profits -is king
4. Incremental cash flows count
5. The curse of competitive markets
6. Efficient capital markets
7. The agency problem
8. Taxes bias business decisions
9. All risk is not equal
10. Ethical dilemmas are every where in finance
可唔可以用中文解釋一吓