✔ 最佳答案
1. Excutive Summary
2. Situation Analysis
2.1 Market Summary
2.1.1 Market Demographics
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competition
2.4 Services
2.5 Keys to Success
2.6 Critical Issues
2.7 Historial Results
3. Business Strategy
3.1 Mission
3.2 Target Markets
3.3 Positioning
3.4 Marketing Mix
3.4.1 Product
3.4.2 Price
3.4.3 Promotion
3.4.4 Services
3.5 Marketing Research
4. Financials
4.1 Break-even Analysis
4.2 Sales Forecast
4.2.1 Sales Breakdown by Customers/ Products
4.3 Expense Forecast
5. Consulsion