S magnet N ---->............. (0)))))...coil ...))))
.........S magnet N ....----> (0)))))...coil ...)))) <------[N oppose field S]
.............S magnet N ----> (0)))))...coil ...)))) <------[N oppose field S] increases
put your right hand thumb towards the direction of N from oposing field, you then can see the induced current (other fingers direction) ....