問字形,名叫FUTURA,創作者叫PAUL RENNER

Futura is a geometric sans serif typeface designed by Paul Renner (1878–1956) (type designer, painter, author, teacher) in 1927. The creator of the typeface was influenced by the Bauhaus design philosophy and the Universal typeface drawn by Herbert Bayer. Although Renner was not a member of the Bauhaus, he shared its ideals and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Renner's initial design included several geometrically constructed alternative characters and ranging (old style) figures which can be found in the typeface Renner Architype. Futura was commissioned by the Bauer type foundry. The success of Futura initiated the creation of many competing geometric sans serif faces including Kabel, Metro, Vogue, Erbar and Spartan among others.

Futura has an appearance of efficiency and forwardness. It is bold and confident. The typeface is derived from simple geometric forms (perfect circles, triangles and squares) and is based on strokes of even weight, which are low in contrast. (This is most visible in the almost perfectly round stroke of the o, but the shape is actually slightly imperfect.) Although Futura does not have a direct association with the Bauhaus, it was a manifestation of a new design attitude, which gave importance to form and function and did away with decorative, non-essential elements. The lowercase has tall ascenders, which rise above the cap line. The uppercase characters present proportions similar to those of classical roman capitals.

Futura was one of the most popular fonts used in the twentieth century, especially in the 1950s and 1960s and is in use in the corporate design of the Volkswagen and Union Pacific to this day. The former Swiss airline Swissair also used Futura from the 1950s to 1990s. Futura remains an important typeface family and is used on a daily basis for print and digital purposes as both a headline and body font. Futura is notably in use today as the primary corporate font of US-based electronics retailer Best Buy and (in condensed form) as the font used for names and jersey numbers on Pittsburgh Steelers uniforms. Additionally, the historical plaque left on the moon by Apollo 11 is set in Futura.

http://en.wikipedia.org/wiki/Futura_(typeface)

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Indices : Typefaces : Futura

Probably the most important geometric sans typeface, often imitated but never (quite) excelled. Designed by Paul Renner for the old German Bauer foundry (today the Fundición Tipográfica Bauer in Spain) between 1927 and 1930. Strongly influenced by the Weimar-era minimalist spirit that also played a role in the Bauhaus school (Renner himself was not a member of the Bauhaus). The large Futura family comprises one of the earliest sans serif type systems, and has grown over the years to include a complementary condensed family, a wide range of weights, and obliques.

Almost 80 years later, Futura’s popularity as a crisp, clean sans serif typeface has not waned, and versions of the family are available from almost every major vendor. The original designs owned by Fundición Tipográfica Bauer are distributed via the Spanish foundry Neufville Digital, who offer a superior version of the family with old style figures and small caps. Futura as Renner originally conceived it was definitely a product of the experimental spirit of the times, and included a wide variety of radically diverse alternate forms for various letters. While not offered by Bauer with the original metal version of the typeface, and then left unavailable for many years, these alternate forms were included by The Foundry in their issue of Architype Renner.

http://typophile.com/wiki/futura

Probably the most important geometric sans typeface, often imitated but never (quite) excelled. Designed by Paul Renner for the old German Bauer foundry (today the Fundición Tipográfica Bauer in Spain) between 1927 and 1930. Strongly influenced by the Weimar-era minimalist spirit that also played a role in the Bauhaus school (Renner himself was not a member of the Bauhaus). The large Futura family comprises one of the earliest sans serif type systems, and has grown over the years to include a complementary condensed family, a wide range of weights, and obliques.

Almost 80 years later, Futura’s popularity as a crisp, clean sans serif typeface has not waned, and versions of the family are available from almost every major vendor. The original designs owned by Fundición Tipográfica Bauer are distributed via the Spanish foundry Neufville Digital, who offer a superior version of the family with old style figures and small caps. Futura as Renner originally conceived it was definitely a product of the experimental spirit of the times, and included a wide variety of radically diverse alternate forms for various letters. While not offered by Bauer with the original metal version of the typeface, and then left unavailable for many years, these alternate forms were included by The Foundry in their issue of Architype Renner.