✔ 最佳答案
香港海洋公園是香港一個以海洋為題的綜合主題樂園,位於香港島南區的黃竹坑,1977年1月10日落成啟用,近期每年有420萬人次入場。香港海洋公園分為3部分,分別為位於北面的南朗山山頂,和南面的山下花園及大樹灣,佔地共87公頃,有40多個遊樂設施。山下花園與南朗山以登山纜車連接。而南朗山與大樹灣之間,則以登山電梯連接,是全世界第2長的戶外電動扶梯。
歷史
海洋公園於1977年1月10日開幕,最初獲香港政府免費撥地,由香港賽馬會捐款興建,並由馬會管理。開幕首半年,海洋公園已經有超過131萬入場人次。1979年1月,海洋公園引入殺人鯨「海威」,成為海洋公園其中一個賣點。而公園初期的設施不多。由1980年代開始,海洋公園開始進行擴展,增加大型機動遊戲,並先後建成水上樂園(1984年)、百鳥居(1986年)、鯊魚館(1989年)、紅鸛池(1991年)﹑孔雀花園(1993年)﹑登山電梯及集古村等設施。
早期海洋公園的營運資金,主要依賴門票收入及香港賽馬會的撥款支持。因為入場費偏低,所以海洋公園大部分時間都是虧蝕。1987年7月1日,港英政府通過《海洋公園條例》,由馬會撥款2億港元成立信託基金,公園脫離馬會獨立,成為非牟利機構,並需要自負盈虧,可盡量以商業手法經營。
由於以商業手法經營,海洋公園便逐步提高入場費,因此亦開始轉虧為盈。1992年,海洋公園全年入場人次已達300萬。然而,1998年後,由於亞洲金融風暴影響,加上遊客開始對公園欠缺新鮮感,且鎮園之寶的殺人鯨「海威」病逝,海洋公園開始出現虧損。雖然於1999年獲中國大陸同意引入2隻大熊貓,但亦未能提升入場人次。於是海洋公園只好關閉水上樂園和集古村等設施,改為吸引更多年輕人的方針,引入更多大型機動遊戲,例如跳樓機及越礦飛車。
過去海洋公園以海馬作為標誌,公園範圍內的南朗山北麓更有大型海馬標誌。然而,海馬動態被認為不夠活潑,也是中藥材的一種,故未能充份配合公園的理念。因此,海洋公園遂於2000年11月開始引入稱為「威威獅令」的卡通海獅作為公園的代言人,並以此角色展開更多的推廣及宣傳工作。
隨著中國大陸開放自由行到港,海洋公園的入場人數出現起色,2004至2005財政年度入場人次超過400萬,打破公園開幕以來最高紀錄。
http://zh.wikipedia.org/w/index.php?title=%E9%A6%99%E6%B8%AF%E6%B5%B7%E6%B4%8B%E5%85%AC%E5%9C%92&variant=zh-hk
圖片參考:
http://upload.wikimedia.org/wikipedia/zh/e/e3/HK_ocean_park_logo.gif
History
The park was built with donations from the Royal Hong Kong Jockey Club (now Hong Kong Jockey Club) and opened on 10 January 1977. The park is operated by Ocean Park Corporation, which is a statutory board. It offers affordable marine animal education and entertainment and is a private organization for commercial purposes.
In the early operation of the park, the main sources of income for the park were the ticket revenues and the fundings from the Jockey Club. Since the ticket price was low, most of the time Ocean Park was operating under deficit. In 1 July 1987, the government established a 200 million trust from the fundings of Jockey Club, under the Ocean Park Corporation Ordinance (Hong Kong Law Cap. 388). This separated Ocean Park from Jockey Club and became a non-profit organisation; it needs to be responsible for its own income and was allowed to use commercial means to operate the park.
Since it was permitted to use commercial means to operate, it gradually raised its ticket price and the deficit turned into profit. In 1992, 3 million visitors visited the park. Since 1998, the East Asian financial crisis, aging attractions, and the passing away of the killer whale; the park recorded a deficit for a couple years. Although it was allowed to host 2 pandas in 1999, the visitor count did not go up and Ocean Park was forced to close its water attractions and the "Old Village" attraction and switched to bring in more rides in an attempt to capture the youth demand. Together with the opening up of mainland visitors under the Individual Visit Scheme, Ocean Park recorded an astonishing 4 million visitors in the fiscal year 2004-2005, the highest since the park opened.
In March 2005, Ocean Park reveiled its redevelopment plan.(Details are in the section below.)
On 23 November 2006, Ocean Park held a groundbreaking ceremony for its redevelopment.
http://en.wikipedia.org/wiki/Ocean_Park%2C_Hong_Kong