市場學一問

1. It was because the company would like to know how is the preformance of their own product. Also, they would like to know the sort of consumer feedback and could get those competitors pros and cons through the market research. The overall findings would help to develop the product improve, marketing program, future product development...etc, depends on the management would like to have.

2. It is because the market size is too big to generate the information, those marketer would prefer to have a qualitative sample size to reflect the target market that they wanted. Just simple answer do not know whether could help you or not.