問 vison 同 mission 既解釋

Mission statements and vision statements
Organizations sometimes summarize goals and objectives into a mission statement and/or a vision statement:

A Definition of Vision in a dictionary: 'An Image of the future we seek to create'.

A vision statement describes in graphic terms where the goal-setters want to see themselves in the future. It may describe how they see events unfolding over 10 or 20 years if everything goes exactly as hoped.
A definition of Mission in a dictionary: purpose, reason for being; also, an inner calling to pursue an activity or perform a service.
Many people mistake vision statement for mission statement. The Vision describes a future identity and the Mission describes how it will be achieved. A Mission statement may define the purpose or broader goal for being in existence or in the business. It serves as an ongoing guide without time frame. The mission can remain the same for decades if crafted well. Vision is more specific in terms of objective and future state. Vision is related to some form of achievement if successful.
For example, "We help transport goods and people efficiently and cost effectively without damaging environment" is a mission statement. Ford's brief but powerful slogan "Quality is Job 1" could count as a mission statement. "We will be one amongst the top three transporters of goods and people in North America by 2010" is a vision statement. It is very concrete and unambiguous goal.
Mission and Values go hand in hand. To make the mission statement effective, it needs to be aligned with the prevailing culture of its stakeholders, organization, market and political sphere. A lofty mission statement means nothing if it is not in congruence with the values practiced by the organization. A statement of values provides guiding principles when ethical issues related to realizing the Vision, and undertaking the Mission, arise.
A mission statement can resemble a vision statement in a few companies, but that can be a grave mistake. It can confuse people. The vision statement can galvanize the people to achieve defined objectives, even if they are stretch objectives, provided the vision is SMART (Specific, Measurable, Achievable, Realistic and Timebound). A mission statement provides a path to realize the vision in line with its values. These statements have a direct bearing on the bottomline and success of the organization.
Features of an effective vision statement may include:

Clarity and lack of ambiguity
Paint a vivid and clear picture, not ambiguous
Describing a bright future (hope)
Memorable and engaging expression
Realistic aspirations, achievable
Alignment with organizational values and culture, Rational
Time bound if it talks of achieving any goal or objective
In order to become really effective, an organizational vision statement must (the theory states) become assimilated into the organization's culture. Leaders have the responsibility of communicating the vision regularly, creating narratives that illustrate the vision, acting as role-models by embodying the vision, creating short-term objectives compatible with the vision, and encouraging others to craft their own personal vision compatible with the organization's overall vision.

References

Bradford and Duncan, 'Simplified Strategic Planning' (Chandler House, 2000)
Kono, T. (1994) Changing a company's strategy and culture. Long range planning, Volume: 27, Issue: 5 (October 1994), pp: 85-97
P. Kotler, Megamarketing, Harvard Business Review (March--April 1986)
J. Naisbitt, Megatrends: Ten New Directions Transforming our Lives (Macdonald, 1982)
T. Levitt, Marketing myopia, Harvard Business Review (July--August 1960)
L. Fahey and V. K. Narayman, Macroenvironmental Analysis for Strategic Management(West Publishing, 1986)
R. F. Lusch and V. N. Lusch, Principles of Marketing (Kent Publishing, 1987)

Vision係而家好興講既願境．願境通常都係一個比較宏觀既目標，而且達至某個願境需要既時間可能相當長．Vision亦有形容詞既成份，形容一種可預見將來既能力，即遠見．所以話一間公司既vision，即係佢整體性既長遠發展策略．
Mission係任務．任務通常都係比較短期既．而且任務個個部門，甚至乎位位同事都唔同．為左達成某個任務，可能仲需要成立誇部門既小組．而我地每年做既工作評估，亦會為自己訂立下年既目標，亦可算是自己既mission．所以mission係一個比較小型同短期既任務或目標．



2007-02-22 11:52:52 補充：
（誇）部門應為（跨）部門，錯別字，sorry!

Mission is a concrete tasks list. Vision is strategic plan or idea. Company formulates vision and creates missions to make vision comes truth.

According to ref (1) below: A vision is a statement about what your organization wants to become. It should resonate with all members of the organization and help them feel proud, excited, and part of something much bigger than themselves. A vision should stretch the organization’s capabilities and image of itself. It gives shape and direction to the organization’s future. Visions range in length from a couple of words to several pages. I recommend shorter vision statements because people will tend to remember their shorter organizational vision.

According to ref (2) below: Mission or Purpose is a precise description of what an organization does. It should describe the business the organization is in. It is a definition of “why” the organization exists currently. Each member of an organization should be able to verbally express this mission.

According to ref (3) below: ..., your mission is what you do best every day, and your vision is what the future looks like because you do that mission so exceedingly well.


Reference:
(1) http://humanresources.about.com/cs/strategicplanning1/a/strategicplan.htm
(2) http://humanresources.about.com/cs/strategicplanning1/a/strategicplan_2.htm
(3) http://www.lifehack.org/articles/lifehack/what%E2%80%99s-the-difference-between-mission-and-vision.html