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History
Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners in the California Gold Rush, where he arrived in 1853, manufacture of denim overalls only began in the 1870s.

Modern jeans began to appear in the 1920s.

By the 1990s, the brand was facing competition from other brands and cheaper products from overseas. Production facilities in Canada and the United States closed and supply of finished products came from places like China, Cambodia, Hong Kong, India, Bangladesh, Vietnam, Lesotho, Dominican Republic, Colombia, Mexico and the Philippines.

In modern times, Levi’s has become one of the top-10 most litigious companies in the world, aggressively pursuing action against any rival fashion company producing jeans that infringe on the trademark (US #1,139,254) on the Levi's jeans' 133 year old iconic back pocket.[1].

Today Levi's retail operations are broken up into regional bases:

North America
Canada
United States
Asia Pacific
Australia
Bangladesh
Cambodia
China
Hong Kong
India
Japan
Malaysia
Pakistan
Philippines
Singapore
South Korea
Taiwan
Europe
Latin America

Products
Levi's product lines include:

Red Tab
Sta-Prest - discontinued
Silver Tab (this line started in 1990 and is marketed to a more fashion-forward demographic; the last five years this line got a make-over to resemble an urbanwear look rather than the traditional Levi's look)
Dockers
Levi Strauss
Type 1 - discontinued but still available in Asia
Engineered Jeans - discontinued in America but still available in Asia and Europe
Circle R
Red Loop
Tab Twists
Levi's Vintage Clothing（L.V.C)
Levi Strauss Signature
Next Cube Blue Print (N3BP)
Capital E
Two Horse brand - discontinued
Levi’s Lady Style
Edison
Black
Blue
Denim giant Levi Strauss has designed a pair of jeans, called RedWire DLX Jeans, able to control a wearer's Apple iPod music player. The RedWire DLX Jeans will have an iPod remote control and docking station fitted in its pockets, and comes complete with attached headphones. To be launched in August 2006, the jeans will cost approximately $250. Levi Strauss is not the first to produce iPod-compatible clothing, but it is believed to be the first to do so for trousers or jeans. No details of how exactly the owner will be able to wash them have been released.

In 2000, the "Launderette" advert for Levi's 501s was named the 6th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4, a UK Based Television channel & newspaper.

2007-02-15 17:01:22 補充：
TriviaIn early 2006, Levi Strauss & Co. was the high bidder in an eBay auction for an authentic pair of original Levi's 501 blue jeans, paying around $100,000 for the item (Economist, 2006).

2007-02-15 17:03:46 補充：
Other reference:http://www.designboom.com/eng/education/denim2.htmlhttp://www.google.com.hk/search?hl=zh-TW&q=levi%27s+history&meta=http://en.wikipedia.org/wiki/Levi's#History

Levi's has the most authentic, original and best fitting jeans, pants, shirts and outerwear for men, women ...
At Levi Strauss & Co., we market our products under leading brand names that are among the most successful apparel brands in the world. Our Levi's® brand is one of the most widely recognized brands in the history of the apparel industry.
From updating classics with the latest finishes, fabrications and colors, to reinventing five-pocket jeans, we are always creating new, innovative products.
Learn more about each of our brands below.