Starbucks and Chapter

The relationship between Starbucks and Chapters are the partnerships.
In 1995, Starbucks formed alliance with Canadian bookstore Chapters Inc.


The following two paragraphs are for your extra reference:

Starbucks is one of the most successful and admired companies today. It has grown from a single coffee shop in Seattle 33 years ago to a $4.1 billion international company. From tasty beverages to proprietary whole bean coffee blends to strategic relationships, small businesses have so much to learn from Starbucks.

A key reason for Starbucks’ success is its strategic partnership initiatives. In 1993, the company partnered with Barnes and Noble bookstore in the United States to make its coffee available to bookstore customers. Continuing its strategy to gain a foothold in the bookstore segment, Starbucks formed an alliance with Canadian bookstore Chapters Inc. in 1995.


Learning from Starbucks: 10 Lessons for Small Businesses
http://www.powerhomebiz.com/vol144/starbucks.htm

2007-02-04 09:38:09 補充：
Because of the question is filled in commerce, I think you wanna to study Chapters and Starbucks.For the book reference, you may buy the following book to read.The book gives you the detail reason of Starbucks forming alliance with booksotres.

2007-02-04 09:39:28 補充：
It's written by Howard Schultz, the CEO of Starbucks.Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time