優勢：
麥當勞爲全球品牌，其品牌已受認同，且全球經驗資源足，具有規模經濟，在營運品管及質量上提升，人員地域化且素質高，認同公司文化，能培養共同價值。
1. 全球品牌
2. 支援足、有規模經濟
3. 營運品管、品質高
4. 人員地域化、素質高且聚公司文化、共同價值
弱勢：
人員人數高，管理不易。強調永續經營，且單價低而開發成本高，造成資本回收慢。品牌定位被限制爲漢堡生意，且受全球企業管理的限制，必須考慮品牌及過去經營方式。
1.員工人數高、管理不易
2.開發成本高
3.品牌定位被限制
4.全球企業管理的限制
機會：
以産品的研發來突破區域性飲食習慣的限制，以多樣的麥當勞經驗提供更大的價值，運用更多樣的策略聯盟來共同開發市場，而區內顧客消費潛力高也是一個機會點。
1.新產品的研發
2.更多樣的麥當勞經驗
3.更多樣的策略聯盟
4.顧客消費潛力高
威脅：
顧客的口味選擇、法規的限制、沒有進入障礙、顧客信心不足、樹大招風等。
1.顧客的口味選擇
2.法規的限制
3.沒有進入障礙
翻譯英文 swot of mcdonald
2007-02-03 8:08 pm
回答 (2)
2007-02-05 5:28 am
✔ 最佳答案
McDonalds’s Strengths Weaknesses Opportunities and Threats:Strengths-Since McDonald’s is the most well know fast food chain in the world, brand recognition is there biggest strength. Their marketing campaign continues to focus on brand recognition by promoting their name.
Weaknesses-Their biggest weakness is the negative image of their food. Their food doesn’t have a good public image. For example, the movie “Super Size Me” did not do well for McDonald’s public image.
Opportunities-They have the ability to add healthier lines of food. They have already gotten rid of super sizing and I think they have made their fries healthier.
Threats-There are thousands of fast food chains in the world. Most of the new ones try to portray a healthier image. Again, McDonald’s needs to start with healthier food and then make sure they convey it in an advertising campaign.
2007-02-03 8:48 pm
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