SWOT of Morotola

SWOT analysis for the Morotola Company

Strength
•Leading wireless solution company
•Global organization
•Diversity among products
•Strong products and service integration
•Consistent and adjustable service provider

Threat
•Computer & entertainment electronics
competitors
•Wireless competitors
•Jack of all trades

Opportunity
• Mobile commerce
• Integrated personal entertainment
• Automotive personal aid
•Link to its logo and its history
•Focus and consolidate brand products
•Apply user-centered design to products
•Introduce users-skilling wireless products

Weakness
•Floundering Branding
•Products lack user-centered design
•Logo image is not as desirable
•Place in the market is ill-defined
•Spreading itself thin trying to demonstrate
the ability to make every type of product