Under the competitive strategy of Michael Porter, there are three generic strategies:
1. Cost leadership
2. Focusing
3. Differential
So, when facing the cost leadership strategy of Mainland, we can:
a) focusing in a specific market, or;
b) sell the goods which is different from the Mainland's.
- Collaborate with supplier/vendor in China for mutual benefit by signing cooperate agreement
- Using China low cost Labour
- Using China low cost terminal and shipping cost
- Reduce the profit of our trading firm’s in order to achieve more quantity of successful business.
- Maintain our reputation in providing quality goods and service.