What is SWOT of Jusco ?

2007-01-07 9:51 am
I need to do a project related of Jusco, please help to analysis of SWOT of Jusco. many thanks

回答 (2)

2007-01-07 11:20 am
✔ 最佳答案
S
- one-stop shop that covers almost every wide specturm of home-life needs
- consignment kiosks approach which becomes less and less in local market
- Japanese settings that fit Japanese & Korean expat families
- Japanese brands & merchandises (e.g. TopValue) which are unique in market
- spacious supermarket environment with compact shopping carts; neat & tidy shelving; leads to enjoyable shopping experience
- loyalty card that capture customer behaviour effectively

W
- mega-store that faces high rental expense
- in-efficient check-out process in supermarket
- localized marketing strategy that relies on flyers

O
- HK people have strong favorite of Japanese goods
- import Korean stuff as HK people has extended interested in Korean merchandize; also fits existing Korean segments

T
- Diminishing niche market as Japanese expat moves to China
- competition from other Japanese competitors like UNY
- competition from other high-end shops like CitySuper, Taste
- competition from Park'N Mega-store which fits Chinese culture like fresh fish market
2007-01-07 10:03 am
SWOT = Strengths, Weaknesses, Opportunities, Threats


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