選擇代言人的條件

-Image buider, good image with clear background. Provide positive image in the town

- Could create noise. If unpopular celebrities usually can't attract people's attention and thus it is uneffective to build your company's image. Prefer to choose some endorsors with higher profile or famous or at least have some talking point in town

- The characters of endorsors should match with the beliefs and goals of the organizations. For example, if your charity or is a elderly org and selling elderly care education, u have to choose an endorsor that who is steretype as a 'elderly concern' or well understand elderly's needs. but not some artists which is always hip-hop style, hang in night pub etc........This seldom gain success in promotion.

-The endorsors should not appear 'too' much in different charity org with same nature. For example, it is not good if leon Lai endorse for the Charity fund, as well as Tung Wah and Yan Oi Hospital at the same time because people will get confuse at the message he is carrying at .

Celebrities are good for PR uses for non-profit making organization. In fact they have started to use advertising. Here is an example :

http://thinknolimit.blogspot.com/2006/06/orbis-print-ad.html