SWOT analysis of Vitasoy International Holdings Limited

Strength-- strong local brand that has been established for long time in HK
- Good reputation
-penetration in overseas markets such as SE asian regions and Australia

Weakeness- Old fashion and relatively outdated marketing campaign
- Limited varities of product line ( only Soyabean milk product and lemon tea)

Opportunities- People are open minded and willing to accpet new flavour
- Drinks for easy carriage is always needed in the town
- There is increase popularity to consume soyabean milk product as clinical proven that it can helps to prevent cancer and bone decay.


Theats- High competitions from other brand such as 陽光/ 道地.....etc
- High cost of stock placement in supermarket and convenient store., thus remain high pressure of production cost
- people are demanding and always looking for promotion, premium packages or promotions