Strategic plans and Tactical plans of 香港玩具業 - 20分

2007-01-01 3:45 am
please state in point form

note: 要人性化分析,而非網上copy & paste.

回答 (1)

2007-01-01 6:50 pm
✔ 最佳答案
Strategic plans:
Build up its own products brand in PRC market and international market


Tactical plans:
1. Shift from Orignal Equipment Manufacturer OEM to Original Design Manufacturer ODM
2. Increase investment in R&D
3. Increase in marketing campaign
4. Work with PRC government to enforce intellectual property right


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