Purchasers (actual act of purchase)
Users (actual product user)
Influencers (influence the decision, make recommendations)
Financial responsibility (who pays the bill?)
1.2External Market Environment
1.2.1 Explain the different market structures in which the organization operates
Outcome 3a:
Market types: perfect competition, monopoly and oligopoly
1.6Manufacturing
Distribution
Promotion
Customer relationship management
Partnerships and alliances