Starbusks 's marketing strategies

guess u are definately doing assignment...

ok, hope the below points can able to help you.
1) pricing strategies.
Product Line: Setting price steps between product line items
besides that, starbucks also use Market Penetration: Set a low initial price in order to penetrate the market quickly and deeply to win a large market share. Works when:
Market is highly price sensitive
Production and distribution costs fall as sales volume increases
Low price must help keep out the competition
It's because coffee/ drinks are commondity stuffs, noone will really buy a high price for a cup of coffee/tea.

for price adjustment,
Discriminatory: adjusting prices to allow for differences in customers, products, and locations

Psychological: adjusting prices for psychological effects. Ex: $299 vs. $300

Value: adjusting prices to offer the right combination of quality and service at a fair price

Starbucks never use the promotional price but do use promotion startegies.

2) distribution strategy.
Hope that you are mean placing over here.

Information: gathering and distributing marketing research.
yes starbucks do do this. sometimes u will asked for filling the customer satisfaction questionaire.

Promotion: developing and communicating offers
starbucks do give the coupon that collects "cups" system to exchange a free coffee

Matching: fitting the offer to the buyer's needs
we have variety of products as have different age group target market and segmentation.

3) marketing communication strategy
http://www.nmmarketingbiz.com/marketing-communications-strategy.htm

Ok, over here are you referring to promotion or really marketing communication ?

if you mean promotion here, Starbucks are using B2C strategy.

Marketing Communications Strategy: Evaluating Available Resources
Creating an effective marketing communications strategy requires a realistic appraisal of the resources our clients have available. Each program takes into account the factors that will influence the selection of our tactics, including:

Business strengths and weaknesses , this can refer to SWOT

Budgets, need to know how much can afford.

Choosing Appropriate Strategies & Tactics

Public Relations- starbucks are using focus on building a good rapport with the environmental and local/ international community. Like if you purchase starbucks product, u are helping the community or the farmers.

Advertising- most of the magazines you can find starbucks advertisement. for example businessweeks.

Promotion: direct material like voucher.

world wide web: able to read more about starbucks story and background to have a better understand of the company. Not only that, able to introduce the products of the company.

the promotion strategies need to consider whether it is Short-term and long-term objectives, to accommodate market cycles , eg recession or booming economic.

the importance of promotions are to create brand awareness to the consumers.

take note: pricing strategy just for shor term purpose to create sales. the long term strategy to create sales is promotion.

I have posted the starbucks official website and you can have a look.