The SWOT anaysis of Giordano?

Strength:
-Lomg histry of establishement in the HK and China Market
-brand loyalty of a certain amount of customers
-strong financial backup from the new parental japanese company 'UNiqlo'
-There is positive growing in the sales records with good financial reports
-Good market share in HK (when compare to bossini, U2 , U-right etc)
-good networks of retail shops (有多店舖)
-owned a lot of well trainned staff
-new marketing strategies and positioning of Giordano (tend to become more high class with its giordano ladies line) attract more new customers (eg. OL, middle-high income class)

Weakeness:
-Relatively weak in the international market
-Increasing competitions in local and in chinese market as more new brand emerged

Opportunities:
-stable economic growth in the world espcially the chinese market as people would like to spend more money on clothing

Threat:
-Increasing production cost of Chinese labour
-Continuous changing of policies in China hinder the development of giordano in China

應是有闔GIRODANO的強(STRENGTHS), 弱(WEAKNESSES), 機會(OPPORTUNITIES), 及威脅(THREATS)的分析