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Vitasoy Story

The Vitasoy story began 1940 with a big idea and a little bean.

The bean was soy - sometimes known as "the cow of China" - the main source of protein for the Chinese people for over 3,000 years. The big idea - the brainchild of founder Dr. K. S. Lo - was to take the cow of China and literally milk it.

And so VITASOY was born: a nutritious, high-protein soymilk drink that was sold at an affordable price to the people of Hong Kong at that time.

At first, VITASOY was delivered fresh door-to-door on bicycles, and it had to be sold at once or it would spoil. Business grew very slowly and when the war interrupted production in 1941, sales were only about 1,000 bottles a day.

Relaunching VITASOY after the war, Dr. Lo began selling his soya bean milk through retail outlets, bringing it within the reach of a mass market. By 1950, sales had grown to such an extent that a new factory had to be built in Aberdeen, Hong Kong. In 1953 VITASOY was further improved by sterilization, so it no longer needed refrigeration, and business boomed again. By 1962, sales had again increased so much that another new plant was opened in Kwun Tong, Hong Kong.

At this time, VITASOY had become a household name and one of the leading suppliers of soymilk products in Hong Kong. Sales boomed yet again in 1975 with the introduction of the new Tetra Brik packaging, which together with UHT (Ultra Heat Treated) processing, ensured that VITASOY products could be kept for months with all of their flavour and quality intact.


At about the same time, an era of diversification began. VITA, a new brand, was created as an offspring of VITASOY, and a range of fruit juice drinks was launched. Other products such as lemon tea and chrysanthemum tea soon followed.

By the late 1970's and early 80's, there was no looking back as the Group pushed into overseas markets. Today, Vitasoy products are readily available in over 30 overseas markets and continue to gain new customers every year.

Now a listed company on the Stock Exchange of Hong Kong with plants located in mainland China, Hong Kong, Australia and the U.S.A., Vitasoy International is a dynamic, international organization setting new standards of quality and innovation wherever its products are sold.