What is the marketing strategy of Garden Company ?

About the Garden Company
http://www.garden.com.hk/web/b5_inside_qa.htm


Marketing strategy

Marketing strategy is a powerful process that gives an organization a competitive advantage in the marketplace. While just defining a marketing strategy will not automatically create a competitive advantage, it will allow the organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.......
http://en.wikipedia.org/wiki/Marketing_strategy





Marketing

Key concepts


Product / Price / Promotion
Placement / Service / Retail
Marketing research
Marketing strategy
Marketing management



Promotion


Advertising / Branding
Direct marketing / Personal Sales
Product placement / Public relations
Publicity / Sales promotion



Promotional media


Billboard / Broadcasting
Computer games / Online media
Newspapers / Magazines



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