starbucks既target market係咩呀????

Target Market: -Coffe Lover , middle to high income group, enjoy quality of life ( always want to have a place to relax and chill out)


Approches to target market groups:

- produced side products of coffee in order to attract coffee Lover ( eg: coffee moon cakes, coffee mug, coffee beans, coffee cakes etc)

-The interior design of all starbucks always decorate in a soft mood, with sofa and jazz music, and this meet the needs for the people who like to stay in such comfotable environement.

-Price setting is generally high for all starbucks products.(at least 20 dollars for a cup of coffee and over 10 for a sandwiches. ) Only people with high income would like to spend more to buy a cup of coffee in starbucks but not in a local 'cha jan teng'