有關marketing 的 needs and wants 點樣分別?

2006-12-06 1:26 am
我想問 marketing 中的 needs 同 wants 2者點樣分別?有無一d例子可以講俾我知丫?

回答 (2)

2006-12-06 1:35 am
✔ 最佳答案
好似係....xD

needs: 必須有...
when i go to a restaurant, i expect something are already on the table; such service towel and cultery etc.

wants: 我想有....
i desire something to be there, if there isn't yet provided.
2006-12-06 1:41 am
"Need" is something you necessary to require
(basic, reality)
"Want" is something you desire, wish for
(higher expectation).

Then will turn to features & benefits of a product / program.


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