✔ 最佳答案
Strength:
-Long histroy of establishment since 1977
-originated from HK and it's one of the icons of HK
-Unique Ocean World Experiences (with real sea animals to see)
-Good panoramic view and lies close to the city
Weakness:
-Limitation on land development as it's hilly
-lack of strong financial backup and support and highly rely on itself (need to maintain their own operational cost)
-Relatively less reputate in the international market
-The facilities are relatively old and unattracted to some people
-Although they started the renovation works now but it will not be finsihed in 10 years time. It is questionable if a guest would like to visit a construction sites with limited attractions provided.
Opportunity:
-HIgh demand of entertainment from the public as there is stable economic growth
-increase of independent traveller from China as there is relaxation on the tourists' policy
Theat:
-Direct competition from HK Disneyland
-Potetntial threats from the newly launched of the amsuement parks in China, Singapore and in Japan region.
-The bad arrangement of inbound tour operator for Chinese tours might influence the no. of inbound tourists.
-The increasing no. of world class facilities such as resort, entertainment complex, casino in Macau might attracted tourists ' attention and thus, less people to spend their holiday in HK.