香港迪士尼...20分

1. The social and demographic environment in Hong Kong and Southern China

It fails Hongkong Disneyland. Disneyland is mainly targetted for family business - fathers and mothers go with their children. However, in HK, people are less willing to have children, so as not to increase their cost of living and raise / maintain their living standard (in terms of luxuary goods and services enjoyed). In Southern China, the "one-child" policy has long reduced the family size for decades. On the other hand, the high-spending group, being the young people and middle class, are not so interested in the "fantasy-like" concept of Disneyland, losing attractiveness to the very competitive amusment and consumer market in HK.

2. The cultural environment of Hong Kong and China

Hong Kong is a very dynamic place. People here like new things - high tech fancy AV, special fusion food, brand name in latest fashion. And the taste of people also changes very fast. Disneyland is a very traditional US thing. First of all, it has a very weak position in HK, compared to other characters from Japan. Then, it takes time for the US to follow the ever-changing taste of HK people (consider Disneyland with a worldwide presence, that it is inflexible to adapt to local preference).

As for China, it's very true that they are very curious about this US creature and eager to take pride to come. However, they may not feel "close" to this park - they don't know the charactors and stories, the park is quite English based - that they may come for the first time, but not the second.

成功：迪士尼本身系全球已經有一定o既商業地位和係一個大品牌，好多人都識！
失敗：迪士尼o既入場費很昂貴，系裏面o既消費得貴，食個lunch都要$50幾一位

1.
成功：中國和大部分香港人都崇尚名牌，而且愛試新嘢，中國仲有咁多人冇玩過迪士尼，因此會吸引到唔少遊客。

2.
失敗：香港著動金融同旅遊業，但係不著重景點，著重商場，美食之都、購物之都等美譽，而且中國旅客冇文化，整到個迪士尼唔知似咩。而且中國成人冇童真，十分功利，以利字先行，冇可能感受到迪士尼既「魔法」同魔幻。

我覺得:
香港迪士尼失敗的原因是入場券的費用太貴,裏面的地方又不大,遊樂設施又不多,和其他國家迪士尼的質數相差很遠,加上以這樣的價錢,一點也不值得去玩!
香港迪士尼成功的原因是我們貪它新鮮而去玩,大多數人都只是去一、兩次,而且很多都是遊客去玩,港人只是佔少數~比我選擇的話,我情願去海洋公園!

失敗，因為D好鬼貴