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Since its inception in 1985 as a menswear line, the strength of the TOMMY HILFIGER brand has been built on a powerful design philosophy bringing a fresh perspective to traditional, all-American stylings. The approach proved so compelling that it has been successfully developed across a growing number of product categories. In 1993, in response to customer demand, the Company launched its childrenswear division, which distributes infants and kids clothing to department stores throughout the United States. In 1996, the Company launched its womenswear division, making Tommy Hilfiger one of the very few menswear designers to incorporate a women’s line into the mix. The Company launched into the “better sportswear” market in the spring of 2004 with H Hilfiger. The premium sportswear line is a dressy, more sophisticated collection that transitions from day into evening. In January 2005, Tommy Hilfiger Corporation acquired the global Karl Lagerfeld trademark portfolio and related companies and collections, including Lagerfeld Gallery. The Company additionally entered into a long-term contract with Mr. Karl Lagerfeld to continue to design and provide creative direction for the brand.