係sales promotion中,sampling同premium有咩不同?
如果壽桃牌米線(係新出ga)買3包送一包細ga壽桃牌蝦子麵(出左好耐),
咁樣係sampling定係premiums???
thx
急!!!!關於marketing communication
2006-11-12 10:23 pm
回答 (2)
2006-11-13 6:09 pm
✔ 最佳答案
premium=優惠sampling=market testing
所以, 壽桃牌米線(係新出ga)買3包送一包細ga壽桃牌蝦子麵(出左好耐)----係premium-oriented; 但係...壽桃牌蝦子麵(出左好耐)買3包送一包細ga壽桃牌米線(係新出ga)----係sampling-oriented
2006-11-13 12:22 am
If your "focus" in on a new product, you better call the bundling a "sampling" campaign.
If your "focus" is on a known product, classify the campaign as "premium".
Therefore I will call "壽桃牌米線(係新出ga)買3包送一包細ga壽桃牌蝦子麵(出左好耐)," a "sampling". Because you objective of the bundle is get people to learn the new product.
If your "focus" is on a known product, classify the campaign as "premium".
Therefore I will call "壽桃牌米線(係新出ga)買3包送一包細ga壽桃牌蝦子麵(出左好耐)," a "sampling". Because you objective of the bundle is get people to learn the new product.
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