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'K-Y Jelly' is a water-based, water-soluble personal lubricant produced by Johnson & Johnson, containing carboxymethyl cellulose, sodium alginate and EDTA. The initials "K-Y" are not known to represent any words, but are retained for their brand-identity.
Created in 1917 and then named Jelly Personal Lubricant, the jelly's popularity began with medical use, where it was often chosen by doctors because of its natural base. In contrast with petroleum-based lubricants, K-Y is generally biologically inert, and contains no colour or perfume additives. The lubricant has proved extremely popular as it does not stain and is easily cleaned up. The most recent group of commercials feature actress Erica Shaffer as the company spokesperson.
K-Y Jelly is now more widely used as a sexual lubricant. It does not react with latex condoms or silicone rubber-based sex toys. It can also be used for lubrication purposes when taking body temperature by rectum. It has a thick consistency and a tendency to dry out during use, but can be "reactivated" by the addition of saliva or more water. While it is not recommended for ingestion, it has a sweetish taste, so as to not interfere with oral sex.