about Mcdonald's Marketing project!!!! help me

tell about the background info if mc and also some history
talk about the strategy of the in those years
and the change of marketing segment of it (now it starts to target the young generation)
then you can analysis some situation of the present environment (SWOT analysis)
also u can tell the competitor's of mc

Other deminions:
- Their promotional tools( Ads-TV, Sogans , Coupons, Collectable gifts i.e 365snoopy & hello kitty...etc)
- Their globelization ( From USA to all around the world)
- Give back to the sociaties ( Ronald Mcdonald's house of charity , Football summercamp for teenagers...etc)
- Their product diversity ( Basic Menu , HappyMeal , Healthy Salads , Mc Cafe's desserts & coffee ..etc)