長實 的 Marketing Communication Executive?

2006-11-01 8:44 am
請問有冇人了解 Marketing Communication Executive (簡稱Mart. Comm.) 係做些甚麼? 其實因為我將會在長實interview 這個position~~~ 另外, 有冇人係知道這個interview 有甚麼東西要特別會問到呢?

最近的準備:
長實今年的中期業績, 2005 業績, 最新的售樓 (e.g. 嵐岸, 渣甸山名門) , 以及現在佢地的廣告, 售樓的strategies & layout 5-steps marketing plan for practice.

回答 (2)

2006-11-04 2:05 am
✔ 最佳答案
First, you need to know...what is "Marketing Communications"...coz your backgroupd is not related to this professional, so...people may ask...

1. Do you know what is Marketing Communications?
2. Why you want to develop your career in marcom?
3. Why you think yourself is suitable for this area?

You need to show your commitment to them!!!

For that position, you should:

1. Prepare for the written test. You can go through their latest press releases posted in their website

2. Understand their marcom strategy for the residential projected launched in last 12 months. For example, advertising campaign, press conference, event etc.
參考: I'm Marcom Specialist
2006-11-02 7:39 pm
when will you interview? i was called for the same position too.


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