study in PolyU HKCC - asso degree and top up to degree
Associate in Business (Marketing)
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General Information
Programme Code: 8C008 - MK
Programme Leader: Dr. KWOK, Pamela Mei-hing
Assistant Programme Leader: CHAN, Kiki Oy-lar
The programme enables you to recognise the role and importance of marketing for success in the market place. You will understand and apply fundamental theories and concepts of marketing in business settings. Besides acquiring the skills required for life-long independent learning, you can also apply for further studies or entry into the job market in the field of marketing after graduation.
Curriculum Structure
General Education Subjects
5 Compulsory Subjects
English Skills for Business Communication
English Skills for Academic Studies
Introduction to Information Technology OR Applied Computing
Quantitative Methods
Creative and Critical Thinking
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2 to 3 Elective Subjects*
2 to 3 electives to be selected from a pool of subjects under the following areas
Liberal Arts
Business Studies
China Studies
Languages
Science and Technology
* A student who selects only 2 general education electives will need to select 1 more award-specific elective.
Award Specific Subjects
9 Compulsory Subjects
Business Statistics
Financial Accounting
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Introduction to Microeconomics
Introduction to Marketing
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Theory and Practice of Management
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Advertising and Promotion
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Consumer Behaviour
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Marketing Research and Information
Principles of Marketing Management
3 to 4 Elective Subjects
3 to 4 electives to be selected from the following subject domains:
Accounting and Finance
Banking and Financial Services
Business and Management
Business Communication
China Business
Economics
Hospitality
Housing Management
Human Resources
Logistics
Marketing
Recreation and Sports Management
Tourism and Leisure Studies
Entry Requirements
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General Admission Criteria
The minimum requirements for entry into the two-year Associate Degree programmes* are:
Satisfactory completion of Form 6, plus 5 passes (including Chinese and English) in a single attempt in the Hong Kong Certificate of Education Examination (HKCEE) and one pass in A-Level subject in the Hong Kong Advanced Level Examination (HKALE) or their equivalents; and meeting certain programme-specific requirements; OR
Satisfactory completion of a one-year Pre-Associate Degree programme offered by a local university or its equivalent.
Applicants who do not possess the above-mentioned qualifications but have reached the age of 25 by 1st September in the admission year may apply as 'mature' students