商場計劃書

答案是肯定的！
本人在某大藍籌上市公司旗下的商場負責租賃(leasing)的工作。每有新客詢問，我都會以下因素考慮:
(1) Brand Positioning (大眾化 / nitch market?);
(2) Brand Image (包括 店舖裝修 及 形象)
(3) Customer Positioning (針對的客戶年齡租別)
(4) Price Positioning (針對的客戶消費力 & merchandise pricing)

如該新客戶以上4項皆適合我管理的商場，我才會考慮讓他進入。租金才是最後考慮的因素！

Of course, the more professional the proposal, the higher possibility for the success.

Apart from the positioning of your shop / brand, you should quote the competitor for your business.

You better to visualize your proposal, with photos or powerpoint to present your contents.

Lastly, if you have branches, do list out clearly.

apm主要係年青人及晚間放工後的消費者, 附近的住宅主要食飯及window shop多! 所以如你在這商場開鋪應該可行的! apm內有大型Jusco、無印良品、extravegava,大型Food Court及戲院! 大把v v wet wet年清人,學年及情侶等!

只要你寫好D份計劃書D前景,你過往的有關零售、工作及其他生意經驗(做過邊行業)及要寫好你售賣的貨品特色及吸引力! 令他們覺得你的鋪有得做! 會令佢個商場再帶多D人流! 咁佢地一定唔會reject你份計劃書呀! 試吓自己實力啦! 加油! 加油!

祝 : 快D開成鋪!