4p & Product 的定義 (Marketing)

Ivy

2006-10-21 5:42 pm

本人想找到 Marketing 中 4P 和 Product 的定義

一定要有作者，書名，年份 ,3 樣東西

任何都得，只要能證明有此人講過這反講作為定義便可.

請各界人士幫忙幫忙!
Thank you very much!

回答 (2)

ronny

2006-10-21 6:45 pm

✔ 最佳答案

come on...Do you know what are you asking for?? Marketing mix (Product, Price, Place, Promotio) have include product already!

Hence, this marketing mix = marketing 4p is the basic knowledge of marketing! Every text book or reference book must have this information!!!

example of the publisher: McGraw-Hill, Pearson Education ,Prentice-Hall Marketing publications ,Thomson South-Western, Wiley

here is some reserach papers on marketing 4p

i am sure you can use this for your eassay, but i think you better find a text book for your reference rather then using those source.

http://www.tlgonline.com/Positioning/research-paper-marketing-4p.html

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[匿名]

2006-11-21 4:04 am

4P IS Price,promotion,product,place,

=Marking mix strategies,4Ps

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