research project~~topic係國泰

呢個要睇下你要做到幾深入,如果係final year嘅project,咁就認真d 做個survey,send questionniare攞料,如果唔係,就隨便吹下水。

一般嚟講做project個格式都係

1. introduction
寫下你點解你要做呢個topic(motivation同objective),同埋呢個project有d乜嘢contribution
2. background
介紹一下國泰呢間公司嘅背景資料
3. literature review
呢個睇下你做得幾認真,如果唔係final year嘅就唔好晒時間,如果係,你就寫d 出名d嘅marketing research啲料
4(option 1). swot
呢個喺我個人偏好,做marketing我鐘意用swot analysis去睇下佢嘅好壞,加埋佢嘅competitior嚟比較,我會揀singapore airline (個人喜好)
4.(option 2) research method and data analysis and result (可細分兩、三part)
不過如果你係做survey,咁就擺個survey嘅料,包括你呢個survey係點做,有幾份成功嘅survey
個結果係點
5. conclusion

資料方面,主要都係cathay、機管局同埋係網search下,有好多marketing research,cathay通常都係最佳airline頭幾位,可以quote呢d資料