management problem: planning, organizing, controlling

The Home video game industry

Nintendo, the market leader in the 80's its market share was grabbed by Sony's Play Station in the early 90's and by Microsoft's Xbox in 1999 due to
(1) Did not open the right to other software games developers or they needed to pay royalties to Nintendo that resulted to limited game titles were available, and brought very low sales of Nintendo’s consoles thus high price (low economies of scale)
(2) Neglected the adult market
(3) Used wrong distribution channel -- only toys shop
(4) And many things I merely forgot
The case I did it for my research program few years ago

This case was prepared by Charles WL Hill, the University of Washington
You can get the paper from Strategic Management written by Hill,Jones,Galvin and published by Wiley

3G business of "3" - Hutchison, they set a high target to be achieved in a short time and findnally sustain a great loss.