For exmaples, resorts often offer adventure activities such as safaris to attract the customers to visit their properties. Segmentation means to find out the defferent markets and their needs, there fore, the marketer can design different products for each market.
Marketing plan is to find out the SWOT and the target market of a perticular property, so when the SWOT is done then the target market can be identified and the marketers can design the appropriate products for the consumers.