關於house-brand

根據The American Heritage® Dictionary of the English Language: Fourth Edition. 2000： 的意思是

Hosue Brand是零售商的專屬品牌，又稱為 Private Brand 或者 Private Label，通常委由同類商品的廠商代工生產。House Brand的商品售價通常比擁有生產者品牌的價格為低。House Brand的概念最早由美國老牌從事目錄行(Catalogue )的百貨公司Sears Robuck開始發展，它的Maytag品牌的洗衣機與家電商品，至今仍為美國廣大家庭所愛用。

A proprietary brand of merchandise sold by one retailer and often bearing the name of the retailer. 2. An item of merchandise sold under a house brand, usually at a lower price than an equivalent name-brand item.

house brand 就是 ''招牌''

house-brand是指一家店自創的品牌
=>不一定跟店名一樣
ex: shop name-"Artizia", their house brand-"TNA"